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NC3Rs | 20 Years: Pioneering Better Science

Public engagement, outreach and communication of the 3Rs

The NC3Rs provides information to help scientific and public audiences understand how the 3Rs drive better science. We have always been transparent about our work and both the use and limitations of animals in research and testing, and encourage those we work with to do the same.

We have undertaken and funded a wide range of public engagement activities to communicate how the 3Rs supports both better animal welfare and better science. From science festivals to the first citizen science project for a laboratory animal topic and more, you can find some of our key highlights below.

If you are a scientist, technician or other professional working to advance the 3Rs, you can find guidance on communicating your work in our resource library.

Science festivals and events

The opportunity to meet scientists working to advance the 3Rs gives public audiences a unique insight into the world of research. For our staff and grant holders, speaking directly to the public at events and science festivals brings a fresh perspective to their work and motivates our mission to pioneer better science.

Pint of Science

We have showcased 3Rs projects from 50 speakers to nearly 1,000 Pint of Science attendees since 2014. As the longest running sponsor of the annual science festival, over the last ten years we have hosted 25 events in cities across the UK including Birmingham, Cambridge, Edinburgh, Leeds, London, Manchester, Newcastle and Nottingham.

The Pint of Science format has proved a particularly good opportunity for NC3Rs-funded early career researchers to get involved in public engagement and build their communication skills. Feedback from attendees and speakers has been highly positive and the events are a great way for members of the public to engage with research in a friendly and informal setting.

Scientists presenting at a public engagement event.
NC3Rs Pint of Science events in 2024. Left:  Jellies containing 'cell' glitter to show how cells are grown in 3D in the lab to better mimic human tissues. Top right: Dr Genevieve Barr talking about the work of the NC3Rs. Centre right: Dr Andrew Leach sharing his research using computer simulations to replace animals to test for heart side effects of drugs. Bottom right: Dr Tim Holmes explaining how he is using a 'organ-on-chip' cell-based approach to replace mice and investigate how bones grow and age.

Other events

Outreach and public involvement

We are keen to invite patients, students and the wider public to be involved in research and connect with scientists. Our outreach and public involvement activities build trust and maintain transparency in the research process and aim to inspire the next generation of scientists.

Citizen science: Secret Lives of Mice

In 2019 we ran the first citizen science project for a laboratory animal topic. The Secret Lives of Mice project, a collaboration between the NC3Rs and colleagues at MRC Harwell, involved members of the public identifying and annotating different behaviours in short video clips of mice. Footage was recorded through the Home Cage Analyser system developed through the Rodent Little Brother CRACK IT Challenge as a non-invasive approach to assess the impact of scientific interventions on animal behaviour and welfare.

Hosted on the Zooniverse platform, the project was highly successful with more than 7,000 volunteers (including a strong uptake by teachers and schools) and 68,800 behavioural events classified. The information obtained trained computer algorithms to make the system more accurate and efficient. 

The project was recognised in the Understanding Animal Research Annual Openness Awards in 2020.

A cartoon of three mice. The mouse on the left is wearing a green top and eating, the mouse in the centre is wearing a red top and grooming itself, and the mouse on the right is wearing a blue top and drinking water.

Public engagement awards

Our public engagement awards support scientists to share 3Rs research, advances and impacts with school children, undergraduate students, patients and the wider public. Since the scheme launched in 2014, we have awarded a total of £34k for a wide range of imaginative activities and events. Initially open to NC3Rs-funded scientists, to mark our 20-year anniversary in 2024 we opened the awards to anyone working to advance the 3Rs, regardless of their role or funder.

Our 20-year anniversary public engagement awards have supported 13 projects led by PhD students and other early career researchers, animal technicians and other scientists and staff involved in replacing, reducing or refining the use of animals:

The media, editorials and articles

The news media remains the most common way for the public to stay up to date with advances in scientific research (Science Media Centre, 2023). Our staff have provided expert opinion on news items and written several articles and editorials to explore 3Rs topics with wider audiences, from mass media to learned societies.

Some of these include:

New Scientist essay competition

120 writers from around the world entered our 'Beyond Animal Research' essay competition with New Scientist. To mark the 50th anniversary of the 3Rs in 2009 we challenged writers to let their imagination run wild and think about novel ways to replace animals in research. The winner, ‘Your virtual twin’ by Natalia Alexandrov, a researcher at NASA’s Langley Research Centre, introduced us to the world of 2050, when computer-generated twins are created for every baby to test drugs and detect long-term health issues. The judging panel included Professor Lewis Wolpert, Professor Dame Nancy Rothwell, Professor Ian Kimber (at the time NC3Rs Board Chair) and Jeremy Webb.

Information on the 3Rs alongside articles, videos and other resources aimed at a more general audience.

Students sitting around a table partaking in a public engagement exercises. The students were challenged to present their research using only pictures from magazines, and then using food